Nils Rooijmans

Total ROI is not just initial revenue

new feature – HUGE improvement in Google Ads Scripts 

Universal Analytics dashboard for GA4

Go get that one extra character in your descriptions

[Google Ads Script] New converting search terms alert

Turned off “search partners” but the option is toggling back on by itself? Here’s what to do.

Google Ads Scripts does not support GA4. Here’s a workaround.

[Google Ads Script] Pause Campaigns for Potential Invalid Activity

A hidden setting you probably want to change

pattern interrupt

no more mismatched values 

2023 PPC Credo

[PPC Productivity] This game-changing workflow hack saved me tons of clicks and many hours

[custom column] easily monitor the percentage of daily budget spent

PPC Pareto Principle

please do prevent this nightmare: one copy-paste mishap cost an agency big bucks

[Google Ads Script] Update your Google Shopping Ads every hour of the day

a tool to easily add typos to your (negative) keywords

a glimpse into our AI scripting future

my favorite filter to reduce wasted ad spend