Here’s a quick and easy productivity win for you:
If you service multiple clients in different industries, group similar clients in your workweek.
For instance:
- Monday is the lead-gen day, when I service my lead-gen clients.
- Tuesday is e-comm fashion day, when I service my B2C fashion clients.
- Wednesday is coaching day, when I service my coaching clients.
Client batching works because it allows your brain to focus on one type of client strategy and the type of work involved at a time.
No need to let the mind wander off in supplemental feeds when you are working on lead gen clients. Skip the e-comm blog post that popped up in your notifications, etc.
And if you are lucky, coming up with an idea for client A immediately translates into an almost copy-paste strategy for client B that is already open in a second window.
– Nils