There are many ways to win a client or a job, but there’s one surefire way to lose it: to run out of trust.
There is a Dutch saying that intends to remind people that trust takes time to build, but it can be lost quickly.
Vertrouwen komt te voet en gaat te paard.
(Trust comes on foot and leaves on horseback.)
Here’s my PPC tip for the day: continuously invest in building trust. Here’s how you can do this:
1. Show results (KPIs + numbers)
2. If the numbers aren’t that good, explain your efforts to improve them.
That’s it.
– Nils
PS: Wonder how I show results? Read this: https://nilsrooijmans.com/google-ads-monthly-reporting-script-my-very-basic-version/