Here’s what I like to do for KWR in High CPC niches (e.g., lead gen) to grow my accounts:
A) Generate a list of the top 10 converting search terms (ideally, SQL/true Sales)
B) Download SQR report for the last X months (make sure the download represents enough data for the currently enabled keywords in your account)
C) Feed A and B to ChatGPT, and ask it to come up with 10 new keyword ideas for which the suggested keyword is not already listed in B
This will give you completely new keywords that aren’t targeted (yet) with your existing keywords.
If you like the approach, here’s how you can automate it: https://nilsrooijmans.com/google-ads-script-automated-gpt-keyword-suggestions/
– Nils