Here’s a question that popped up in Ed Leake’s GTA community the other day:
“I have a client that has a small local remodeling business. He wants to be on the map ads and I don’t blame him, but the quality of the leads are horrendous.
I’m not just talking about folks that are looking for jobs; we’re getting leads from New Jersey and California BUT the business is in Atlanta, GA.
Is there a way to force PMAX to behave?“
Here’s what I responded with:
“1. Have you set location targeting to ‘Presence: People in or regularly in your included locations’?
2. Be sure to create a report via Report Editor that shows the ‘User location’ (different from the Matched locations in the UI that don’t show the real location of users). See details: https://nilsrooijmans.com/daily/matched-location-user-location
3. Next, exclude NJ and CA (and other irrelevant locations) from your PMax campaigns via locations exclusions. (Yes, you can exclude locations in PMax.)“
Ed agreed, and added this:
“It is ridiculous that you have to exclude EVERY country, but we often do it just to be safe.”
I couldn’t agree more…
– Nils
PS: It is this kind of knowledge exchange inside the community that makes GTA punch above its weight and deliver a great return on your investment!
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I’d still share these tips without the kickback… Ed’s pro tips have made me way more money than I’ll ever see from commissions, but a few extra bucks is nice!
Here’s the link again: https://app.godtierads.com/gta-bonus-bundle/apnnu