Have you ever wanted to create multiple site links for a single landing page?
I did. Today.
Today was about all about onboarding a new client for me.
The client (lead gen) offers a single service, on a single landing page.
The problem: Google Ads requires unique URLs for each site link (sometimes, using the same URL gets them disapproved).
The solution? This simple hack from our PPC friend Mykyta Soima:
PRO TIP: use different UTM parameters to easily track the clicks on the various site links in GA4 and make the URLs unique at the same time.
NOTE: technically, it is against Google’s policy to use site links with the same page content. In practice, I never ran into problems. Use the trick, while we can 🙂
– Nils
P.S. Exactly two weeks from now, I’m presenting a Google Ads Audit workshop at SMX Advanced.
In this hands-on workshop, we will go over some of the more advanced auditing techniques for Google Ads, which you will immediately check in your account. We will also automate some of the checks and analyses via scripts.
If you’d like to attend, you can apply below:
Click here to apply »
https://smxadvanced.eu/workshop/hands-on-google-audit/
(Use discount code ATFPPCP24 to get 20% off the workshop and the rest of the event.)
Seats are limited. It’s not too late, but it will be soon.
I hope to see you there!