Did you know?
Starting June 10, 2024, Google is rolling out a permanent change that automatically pauses Google Ads keywords that haven’t had any impressions during the last 13 months.
Last week, many PPC practitioners (including me) saw a ramp-up of this activity in our accounts.
Here’s what that looks like:
Whether or not pausing low-activity keywords is a good thing is up for debate. However, Google automatically applying this kind of change in our accounts without our consent… that’s something completely different!
Organizing the account is something that is best left to advertisers/PPC practitioners if you ask me.
And it gets even worse: even when you’ve opted out of all the auto-applies, Google will still automatically pause low-activity keywords (and ad groups).
Here are my auto-apply settings:
Now, luckily for me, I run a Google Ads Script that monitors the Change History of my accounts.
The script alerted me of this change, and I could undo the change to make sure I can still promote my workshop using the specific keyword.
Interested in the script?
Go here -> https://nilsrooijmans.com/google-ads-script-change-history-alerts/
– Nils
P.S. Exactly two weeks from now, I’ll be presenting a Google Ads Audit workshop at SMX Advanced.
In this hands-on workshop, we will go over some of the more advanced auditing techniques for Google Ads, that you will immediately check in your own account. We will also automate some of the checks and analyses via scripts.
If you’d like to attend, you can apply here:
Click here to apply »
https://smxadvanced.eu/workshop/hands-on-google-audit/
(Use discount code ATFPPCP24 to get 20% off the workshop and the rest of the event.)
Seats are limited. It’s not too late, but it will be soon.
I hope to see you there!