With TONs of scripts out there where do you even begin !?! Let me spare you the pain of endlessly searching for, installing and testing all these new scripts that came out in 2018. Here’s a list with my favorites.
Oh, and i will share my all-time list of 200+ Google Ads Scripts as well.
2018, Oct 6: Added Close Variant search terms to seperate sheet.
2018, Sep 23: Added Cost metrics, and added column for analyzing the difference in Cost per Conversion between the Exact Match keyword and its Close Variants.
2018, Sep 16: Added Click metrics, and “Alerting Percentage Highlighting” to output.
Google’s exact match close variants will expand again: Google is using it’s “AI” to include same meaning variations, and searches with “same intent”.
According to Google, this change will roll out for English keywords through October, with more languages to follow over the next few months.
So, Google is removing yet another level of control for experienced account managers. Exact Match will no longer be…Exact Match. Google provides itself with a lot more runway to match your exact keywords to whatever the heck they deem relevant.
In order to make sure this change does not harm the performance of my clients’ accounts i decided to write script to monitor the impact.
There are lots of excuses people make for not progressing in learning a new skill like coding; I’m not smart enough, it’s too hard, I can’t remember the concepts, I have different priorities now etc. But the ONE EXCUSE I hear the most frequent is…
Here’s a list of resources to get you started on using Google Ads Scripts, and learning to write custom scripts for yourself. I’ll be updating the list on a regular basis if I discover additional valuable resources.