Nils Rooijmans

Don’t mistake activity for achievement

A quick and easy way to test your GAQL queries

annual reminder

trick to prevent Google from overspending/wasting budget that is ‘left on the table’

After you’ve finished your account setup

zoom in and out periodically

[Performance Max] ValueTrack and Custom parameters for improved tracking

Automagically adding radius targeting in bulk

A question I always say yes to

“It’s so much better to have everything in GAQL”

[Performance Max] Google may be customizing your descriptions and other assets

your main job

[PPC Productivity] Create a new Google Sheet, Doc, Form, or Slide from the address bar

“What’s your process for building and testing a script?”

1,2,3 ad copy

PPC IQ

[Custom Column] Conversion value per thousand impressions

Query Migration Tool

On performance measurement and improvement

Teaching AI to scale