Nils Rooijmans

PPC IQ

[Custom Column] Conversion value per thousand impressions

Query Migration Tool

On performance measurement and improvement

Teaching AI to scale

You are the CEO

Me and PMax

[Performance Max] Support in Google Ads Scripts

Google’s policy is always changing… here’s the latest

firefighters and fire marshals 

how we read

We all love to track conversions, don’t we?

[Performance Max] TIP: Create a PMax segment in Google Analytics for better reporting

Testing Responsive Search Ads In Display Campaigns 

[Performance Max] Our new job

short titles

[Performance Max] Here’s how you can see how much your PMax campaigns are spending on YouTube

What people will remember

A tool to easily check the structured (price) data on your product detail page

what happens to your spending limit when you add an ad schedule to your budget