On performance measurement and improvement

Where performance is measured, performance improves.

Where performance isn’t measured, performance will not improve.

Now read the above sentences again, with machine learning in mind.

Moral of the story: be sure to track all of your conversions.

– Nils

PS: Here are two quick links to help you track more conversions:
https://support.google.com/google-ads/answer/2998031?hl=en
https://support.google.com/google-ads/answer/9888656?hl=en

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.