Custom columns are great! This nifty feature allows you to display non-standard data in the Google Ads interface and Reports.
In the coming months, I will be sharing some of my favorites.
Here is a first: Conversion value per thousand impressions
This metric allows me to rank campaigns, ad groups, and ads on the value per impression.
At the campaign or ad group level: relatively low scores tell me there might be something wrong with the targeting of the campaign or ad group (e.g., not strict enough).
At the level of the ads: relatively low scores tell me the ad and/or lander needs work.
– Nils