Last January, we talked about what happens to your monthly spend when you change your daily budget. (Link provided below for your convenience.)
Today, I came across an excellent post on LinkedIn by Google Ads legend Mike Rhodes. He shares a great little trick to prevent Google from overspending/wasting budget that is ‘left on the table’:
Link to post: https://www.linkedin.com/posts/websavvy_googleads-ppc-adwords-activity-7004553961143775232-Up2m
– Nils
PS: Here’s the link to what I wrote earlier this year, as promised: https://nilsrooijmans.com/daily/what-happens-when-you-change-your-daily-budget