Nils Rooijmans

Heatmaps, Da Vinci, and anomalies

5 Tips for a Knockout “Testimonial Ad”

The client is always right, but only half the time

Want to Automatically Cut Wasted Ad Spend from your GAds Account?

How Google Makes More Money

How much is a click worth?

Google Rep logic

[Google Ads Script] Search Query Illuminator

make sure to avoid this disingenuous (default) setting

Smart Tip for Smart Shopping?

tell me one essential DO and one essential DON’T of Google Ads

do you know your conversion tracking compatibility rate?

Ad Copy Testing impossible in Smart Bidding Campaigns?

time for a smile

They killed BMM. What can we do? (Part 2)

They killed BMM! What can we do?

Is today a good day for guiding the machines? (If you’re Dutch, the answer is probably “Yes”)

Google Ads Add-on for Google Sheets

[PPC Habit] Quick and easy way to come up with new ideas

how to be more productive without putting in extra hours