[Performance Max] Google may be customizing your descriptions and other assets

In case you missed it:

My current practice is to disable Final URL expansion at the start of my PMax campaigns. Only if performance is great and growth stalls I am going to test and turn it on.

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.