Some great news came out today: Performance Max campaigns are now finally (partly) supported in Google Ads Scripts!
Here’s Google’s announcement, including some links to more details: https://ads-developers.googleblog.com/2022/09/performance-max-support-in-google-ads.html
Here are some initial “script-automated optimizations for PMax” that came to my mind:
- Automatically exclude locations that don’t work
- Automatically pause PMax campaigns when they hit your daily/weekly/monthly budget target
- Automatically pause underperforming assets/asset groups
- Automate the stair-step approach to scale PMax performance
These are the first few ideas that came up for me based on what’s possible according to the documentation.
– Nils
PS: I’m curious, what PMax-related task(s) would you like to automate? You can email me about them at nils@nilsrooijmans.com.