[Performance Max] Asset specifications in one simple table

Performance Max is a different beast with different specifications.

As with all things new, it’s not easy to memorize all the details when you get started.

Here’s a nice simple overview of the different asset specifications for PMax campaigns, taken from the Google Ads API developer documentation:

SOURCE: https://developers.google.com/google-ads/api/docs/performance-max/assets

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.