ICYMI: Google Ads is implementing a new policy for the landing pages of your ads. This new policy requires landing pages to meet the “better ads standards” as the Coalition For Better Ads laid out.
Here’s the thing: If an ad leads to a page that doesn’t comply with the better ad standards, Google will disapprove the ad.
Google will begin enforcing the policy update in October 2022.
“In October 2022, the Destination requirements policy will be updated to include a new policy requiring ad experiences on destinations to conform to the Coalition for Better Ads’ Better Ads Standards.
Destinations containing ad experiences that do not conform to the Better Ads Standards will be informed via the Ad Experience Report, and any ads that lead to such destinations will be disapproved.”
SOURCE: https://support.google.com/adspolicy/answer/12406603?hl=en
Note that newsletter pop-ups, or any other pop-ups for that matter, might cause your lander to not meet the “better ads standards.” Here’s a good rule of thumb — if an ad on your landing page interrupts a visitor’s browsing experience, it’s almost certainly against the better ads standards, and your ads will probably get disapproved.
You can check if your website has pages that don’t meet the “better ads standards” via the ‘Ad Experience Report’ in Google Search Console. See details: https://www.google.com/webmasters/tools/ad-experience-unverified
PRO TIP: Prevent getting surprised (and losing tons of revenue) by implementing this script to immediately alert you of any disapproved ads -> https://nilsrooijmans.com/google-ads-script-disapproved-ads-alerts/
– Nils