Do you know the single most important objective for the client you are working on right now?
Is it an increase in profit?
Revenue growth?
Number of clients?
Brand recognition?
Seriously, do you really know?
My bet: the answer is “No.”
It’s rarely the case the client knows, too.
It is your job to figure it out together with your client.
Here’s a question you can email to get the conversation started:
“Hey [insert client name], if you had to choose between (A) 10% more profit with the same revenue, or (B) half the profit with 20% more revenue, what would you choose?”
– Nils