Nils Rooijmans

PPC Pareto Principle

please do prevent this nightmare: one copy-paste mishap cost an agency big bucks

[Google Ads Script] Update your Google Shopping Ads every hour of the day

a tool to easily add typos to your (negative) keywords

a glimpse into our AI scripting future

my favorite filter to reduce wasted ad spend

playground

Google Merchant Center feed rules – an advanced little trick

thought starter

[Chrome Extension] “Add as Keyword” Match Type Helper

Here’s what ChatGPT thinks about its role in PPC

WARNING: Your existing scripts might be off the rails

a cognitive perspective

[Performance Max] Hard vs smart

little secret PPC productivity hack

[Google Ads Script] Change History Alerts

GPT and PMax

Google just updated the best script I’ve ever used

Questioning recommendations (Part 2)

Questioning recommendations (Part 1)