[custom column] easily monitor the percentage of daily budget spent

Want to easily see how much of your daily budget has been spent in a given date range?

You can, using this custom column (“Perc of Daily Budget Spent”):

I use this column to quickly see if we’re reaching our daily budget or not. If we do, and performance is right, there might be room for growth -> Let’s contact the client to increase budget!

Here’s how you create the custom column

Here’s the formula for you to copy-paste:

  (Cost / report_days_count()) / Daily_Budget

Go ahead, try it. It only takes 3 mins!

– Nils

P.S. Want to create a script that automagically alerts you when your percentage of daily budget spent reaches a certain threshold? 

If so, I’ve got good news for you!

If you can read English, you can create your own Google Ads Script and automate your way to free time.

In my Google Ads Scripts for Beginners workshop, you will learn exactly what to do to get your very own script running in your account. In ONE DAY.

Places are limited. Reserve your spot now: https://nilsrooijmans.com/google-ads-scripting-workshop-for-beginners/

Hope to see you there!

P.P.S. Here’s the link to the original Reddit post with more details:
https://www.reddit.com/r/PPC/comments/13qheuz/does_anyone_know_an_automted_way_to_prevent_the/

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.