When your clients are evaluating their ROI on Google Ads, they’re probably considering a lot more than just the initial revenue. They may also consider things like:
- How many new customers did we get last month?
- How much revenue do we expect from these new customers in the next 12 months?
- Did we beat the competition?
- Did we reach our new target audience?
- Can we show numbers that indicate growth that will satisfy our investors?
Here’s the thing: Big budget decisions are often much more complex than meets the eye.
“Value” is often vaguely defined.
The better you understand what’s really going through your clients’ minds, the better you can optimize your PPC campaigns to satisfy their goals.
-Nils