Here’s a small little hack to end your PPC week.
Did you know?
Google will automatically put a full stop at the end of your description, whether you add the full stop yourself or not.
This means that if you remove that period at the end, you gain an extra character.
Here’s what that looks like…
Image 1: My original description with the full stop punctuation at the end of my description. (Notice the 90/90 character limit)
Image 2: Same description without the full stop. (Notice the 89/90 character limit)
Image 3: NiceR description. (Notice both the R and period in the final ad that is being displayed)
Now it’s time for me to take my little boat out on the canals because it’s blue skies and over 25 (Celsius) in Amsterdam!
– Nils