Nils Rooijmans

Google just announced one of the most significant changes in a long time

Is it time to negotiate your raise in 2023, or start looking for a new job?

A simple trick to make your callouts stand out

A hidden gem in Google’s ad assets

Optimized titles in Shopping Ads

GA4 imported conversions in Google Ads will solely use GA4 conversion windows

[Performance Max] PMax is super easy, follow these 3 steps to skyrocket revenue and profits

“How come when I google my keywords, I never see my ads?”

Did you know? Search terms have match types too (the sequel)

glorious greeting

7 ways to use scripts to scale your agency

another disappointing change

Did you know? Search terms have match types too

[Performance Max] Account-level negative keywords are here!

Are Google’s Search Partners being good to you?

Helper tool for offline conversion imports

The best agencies don’t wear a Google badge

you’re the last

[Performance Max] Compare product clicks from PMax vs Shopping… in 2 minutes

Please don’t make this tracking mistake