A hidden setting you probably want to change

Here’s your PPC Tip for today: turn off (most) automated assets.

A while ago I had a client asking me why their ads said they were established in 2001 — their year of birth was 2011!

The answer?

Automated Dynamic Callout Extension.

These days they are called “automated assets,” and Google takes a lot of liberty in coming up with their content.

Turning them off has become a serious pain in the ass, but here you go.

To turn off account-level automated assets, follow these steps:

1. In your Google Ads account, go to the Campaigns view
2. Click the Assets drop-down in the section menu.
3. Click Assets.
4. Select Association from the “Table view” drop-down menu.
5. Click the three-dot menu on the right, then select Account level automated assets.
6. Click the three-dot menu on the right again, then select Advanced options.
7. Select Turn off specific automated assets, then choose which asset to turn off.
8. Select your reason for turning off the asset and add additional comments.
9. Click Turn off.

I know, it’s a horrible nuisance that takes waaay too many clicks.

BUT, it only takes 5 minutes.

AND, trust me, you’ll thank me later.

-Nils