Nils Rooijmans

Did you know? Search terms have match types too

[Performance Max] Account-level negative keywords are here!

Are Google’s Search Partners being good to you?

Helper tool for offline conversion imports

The best agencies don’t wear a Google badge

you’re the last

[Performance Max] Compare product clicks from PMax vs Shopping… in 2 minutes

Please don’t make this tracking mistake

podcast predictions for 2023

Welcome, 2023

broad match communication

people don’t generally buy what they click

[Performance Max] Script to delete automatically-created YouTube videos

Don’t mistake activity for achievement

A quick and easy way to test your GAQL queries

annual reminder

trick to prevent Google from overspending/wasting budget that is ‘left on the table’

After you’ve finished your account setup

zoom in and out periodically

[Performance Max] ValueTrack and Custom parameters for improved tracking