Are you in high ticket lead gen?
If so, adding new highly relevant keywords with clear intent might be the best way to scale your account.
Here’s my current favorite keyword research strategy to do just that: ask ChatGPT.
Don’t simply ask it for keywords based on a vague description of the thing you are selling. Ask it based on a list of existing search terms that already show great conversion value.
Don’t simply ask it for any keywords. Ask it for keywords that you aren’t already targeting in your account.
Here are my suggested steps:
1. Download a list of your search terms, sorted by conversions, in a CSV file (UTF-8)
2. Upload your CSV and ask ChatGPT for keyword suggestions
Here’s a sample prompt:
“You are a Google Ads professional with excellent keyword research skills. It is your job to generate ideas for new keywords with high conversion value to add to the Google Ads account.
Here’s a CSV file with a list of converting search terms at the top.
First, identify the central theme in the list of search terms with 1 or more conversions. Only look at the search terms that had at least 1 conversion to determine this central theme.
Next, suggest 10 new keywords that are closely related to this central theme and the meaning of the converting search terms in the CSV, and are not already in the complete list in the CSV, and will generate clicks with high conversion value.
Again, stay very close to the meaning of search terms that had at least 1 conversion, and do not wander off.“
Now, imagine having this process automated, with an automated email including 10 new keywords that aren’t already in your account, landing in your inbox every week or every month.
Interested? If so, email me at nils@nilsrooijmans.com.
– Nils