Here’s one of my latest scripts from the ‘Google Ads Scripts for PMax’ library that I will be presenting at SMX Munich next week.
SCRIPT: PMax Non-Converting Search Term Alerts (v0.9)
URL: https://nilsrooijmans.com/PMax-Non-Converting-SearchTerms-Alerts.txt
What it does:
The script checks for non-converting search terms in your PMax campaigns, logs them in a Google Sheet, and sends out an email alert if there are any. See screenshot below for an example.
Why you care:
PMax is a black box. Monitoring search term performance via the interface is next to impossible. This script will make sure you’ll be in the know when PMax is wasting your budget on search terms that don’t convert. You can add them as negatives to stop the waste.
Happy scripting 🙂
– Nils