When thinking about your assets (formerly known as ‘ad extensions’), did you know:
“The Google Ads system generally won’t allow ads in lower positions to get more incremental clicks from assets than the incremental clicks they’d get from moving up to a higher position.
To show ads in higher positions, generally you need to increase your ad quality, bid, or both.“
AND
“You will not be able to get a combination of assets which gives more expected click-through-rate (CTR) than the expected CTR of a higher ad position.“
SOURCE: https://support.google.com/google-ads/answer/7331111?hl=en
Here’s the thing: you can improve the quality of your assets as much as you want, but if your ad position isn’t high enough, it won’t bring you much.
I guess we’ll have to “pay to play” when it comes to showing what we’ve got?
– Nils