Nils Rooijmans, Author at Nils Rooijmans

the most underused feature

Here’s a quick update on my latest endeavors.

Scripts Done For You (Coming Soon)

Maybe the language of code looks like ancient Greek to you. Or you’re afraid that installing scripts will result in disaster: completely ruined setups and account performance. Your worst nightmare.

It seems safer to just keep doing things manually. Spending hours in Excel isn’t as bad as scripts automagically removing all of your ads, is it?

You know scripts can make your working day feel like a breeze… you just don’t think YOU can get them to work for YOUR account.

You’ve tried copy-pasting some scripts in the past, but error messages were all over the place. Or, you tried to run it, but then… nothing. You felt dumb.

You THINK you simply don’t have the skills to have scripts make you shine like a real PPC Rockstar.

BUT WHAT IF YOU COULD?

Well, you can.

Safely install and run scripts in your accounts with my ‘Scripts Done For You” – Google Ads Script Installation service.

Start with the best scripts. Master script installation like a pro. Run your scripts with total confidence.

You’ll be able to order this service before the end of the month.

Right now, I’m looking for thoughts on some of the details I’ve added lately. I’d like to get your feedback and opinion on it. In return, you will receive early bird access to the service once it goes live later this month.

Interested? Hit reply.

Now, on to today’s notes…

READ: SMB Google Ads Onboarding Checklist

A nice checklist shared by one of our PPC friends on Reddit.

➥ ACTION: Compare the list to your own. Anything missing?

WATCH: Google Ads Automated Rules Tutorial And Best Examples

Last week, I posted a Q on Linkedin: “What do you think are the most underused features in Google Ads?”

The response was overwhelming and one of the features that got mentioned the most was Automated Rules. So…

➥ ACTION: Get yourself a coffee. Watch the 12-minute video (TIP: 1.5x times the speed). Try at least one new automated rule today!

LOOSE ENDS: Here’s a tweet I’m pondering…

– Nils

Upside down

Here are some quick updates on what has been keeping me busy lately.

New Service (Coming Soon)

“What scripts should I be running in every one of my accounts?”

“Scripts are scary! How can I be 100% sure the scripts do not mess up my account?“

“How do I safely re-configure this script to meet my specific needs?”

These are the types of questions I get the most during my Strategy Calls when people consult me on how to boost their Google Ads performance via scripts.

In fact, I get these questions so much that I decided to create a new service.

It’ll be called: ‘Done For You – Google Ads Script Installation & Configuration’

In a 1-hour video call, you and I will select, install, and configure the 5 most valuable scripts for your account. By the end of the call, you will have the scripts running smoothly in your accounts, improving your productivity AND account performance regardless of the industry you’re in. As a bonus, you will have an increased understanding of what scripts can do for you and how you can safely make minor changes yourselves.

I’m aiming to have my agenda and scheduling software ready before the end of June. Stay tuned. Also, the first 3 people to respond to this email with their favorite color will get it for 0 dollars, 0 cents. Just hit reply.

Now, on to today’s tips and tricks…

READ: How Making Pages 2 Seconds Faster Boosted Conversions By 66%

According to the article, 18% of people who abandon their shopping carts blame slow load times. Imagine that for 2 seconds.

➥ ACTION: Test the page load times of your landers using both webpagetest.org and Google Lighthouse.

—

WATCH: How to add bold text to your headlines

A nice little hack: how to add bold text to your headlines and descriptions.

➥ ACTION: While we still can, use it to improve the CTR for your number one ad group.

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LOOSE ENDS

Music: The recent past turned out to be a great place to go through my 2,500+ vinyl record collection. Here’s a gem that has been hiding from me far too long: Ignacio – Organa

Exercise: No need to explain further — the whole world is upside down, best make the best of it.

– Nils

Three Bullets

Hi All,

Here are 3 quick things I’ve been enjoying or pondering.

3-minute READ: Three Great Google Ads Filters

➥ ACTION: Test these three in your account, then come up with three more filters that are even more valuable.

3-minute WATCH: Google Ads IF Function Run Through

➥ ACTION: If you’ve never used the IF ad customizer feature — watch the video, and why not try it for ‘device’ as a starter?

3-minute CHECK: PPC Management Checklist

Get the rhythm when you get the blues.

– Nils