That’s what I get asked all the time. And my first answer is always the same: don’t.
Many PPC managers think they need to learn JavaScript to be able to make the most of scripts.
Not true.
You can start using scripts without having to write a single line of code.
Simply start by copy-pasting some of the best scripts maintained by Google.
Once you get a feel for what’s possible, you’ll probably come up with some more ideas.
You’ve activated a mindset for automation.
Your next and easy step will probably be: searching for other freely available scripts.
Then, after experimenting some more with these scripts (with still no real coding involved), you will eventually come up with the most valuable ideas.
Ideas for scripts that are unique to your specific situation. Scripts that will move the needle in your account. These are the scripts that you probably cannot find on my list or via an easy Google search. Scripts that need to be created specifically for you.
That would then be the time to ask this question: “Where do I start to learn JavaScript?”
Once you are ready, you know where to find me.
– Nils