Yesterday, we talked about habits and how they improve your PPC Productivity.
Today, I am sharing one of my favorites as a first. It will help you come up with new ideas to improve your campaigns in no time.
I call it SERP-watching.
Next time you open a new Chrome tab and load the Google Ads interface, try this:
- Navigate to the search term report (account level)
- Sort the list by any one of these columns: conversions/conversion ratio/conversion value
- Copy the top search term
- Open a new tab with a Google search box
- Paste the search term in the search box
- Watch the SERP
What does Google tell you?
How can you translate what you see into improving your account?
Look beyond the obvious:
- Next to looking at your ad copy, study the competing ads.
- Next to looking at your lander, study the landers of your competitors.
- Next to looking at the paid search results, study organic listings.
- Next to looking at search results, study other blocks on the page.
What else do you see?
– Nils