Nils Rooijmans

“PPC performance has declined more than 50% over the past years!”

introducing my podcast — Google Ads For Grown Ups

[AMA] “How to become really good at Google Ads for Lead Gen?”

Why Every Google Ads Account Needs To Run Scripts

How I report bad results to clients

send some prospects away to get more and better clients

[AMA] “How do I become Sweden’s best Google Ads specialist for e-commerce?”

How not to use scripts

quick tip to reduce wasted Google Ads ad spend

want me to share more about my experiences with vibe coding and AI agents?

[AMA] “What are your thoughts on vibe coding? Do you use it?”

Why each and every Google Ads account should be running scripts

you can’t scale a lie

conversation in PPC community

[AMA] “Do you use brand inclusions/exclusions in PMax campaigns?”

this change history alert saved our conversion tracking

Why the next P-Max / AI-Max / whatever-Max won’t take your job

[AMA] “How do you run BRAND campaigns in Shopping when you run PMax campaigns?”

advice for your PPC AI stack

nightmare fuel – more Google Ads manager accounts getting hijacked