quick tip to reduce wasted Google Ads ad spend

This morning, I started a new client engagement with a deep search term analysis as part of the account audit.

The client sells products that aren’t readily available, but usually take 3-7 days to deliver.

Buried in the search term data was a small and easily-missed pattern driving unnecessary spend:

• “order status {brand}”
• “track order {productname}” 
• “{brand} order tracking” 

How I fix this:

1. Create an audience of recent converters and exclude them from the necessary Google Ads campaigns
2. Add negative keywords: ‘order status’, ‘track order’, ‘order tracking’, ‘where is my order’, ‘order lookup’, ‘ shipping status’ 

So there you have it: a clean opportunity to cut waste without sacrificing performance 🙂

Now go check your account(s), it only takes 2 minutes! 

– Nils