Google Ads scripts are amazing… when you use them for the right things.
Automating boring and repetitive tasks that support a process that creates real value? Perfect. That’s what scripts were born for.
For example: checking for redirects on your landing page URLs.
But automating a process that destroys value? That’s how you turn a helpful robot into a chainsaw on a whiskey + Coke diet.
Case in point: using a script to constantly tweak campaign budgets or the targets on Smart Bidding (e.g., multiple times a week). If you change inputs faster than the algorithm can adapt, you’re not “optimizing.” You’re forcing Smart Bidding to relearn, and then blaming it for constant volatility.
Use scripts to scale good processes. Never to automate bad habits.
– Nils