Simple trick to increase CTR

Here’s a simple trick to increase the CTR of your ads:

Rewrite a description line, add quotes, and pin it to the first position. 

This makes it look like a testimonial with social proof.

Here’s an example:

“Finally, cheap and stress-free parking! Saved €40 on my trip. Will definitely book again.”

PRO TIP: Get the quote from real user reviews by analysing customer feedback. 

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.