“PPC performance has declined more than 50% over the past years!”
Many advertisers complain about the increase in CPCs and decrease in ROI from Google Ads.
Many of those same advertisers haven’t changed their website/product/offer in five years.
Here’s the thing: If you’re not innovating in other areas, like your website and offering, PPC performance is going to eventually decline, no matter how good your campaigns are.
A quick way to fix this is to periodically look at your main competitors and ask yourself: what are they doing that we are not?
– Nils