Feed management… A necessary evil for all retail advertisers who want to advertise on Google Shopping.
A big gear grinding time sink when you are doing things manually.
Luckily for us, Google Merchant Center has the option to use ‘feed rules’ to do some of the heavy lifting. And the so called ‘custom attributes’ allow for some advanced logic!
Here’s a great video that explains how you can use ‘custom attributes’ to use all available operators in the rule engine.
Great nerdy stuff to automate your way to PPC success!
“When creating feed rules In Google Merchant Center, not every attribute allows you to use all operators. For example, custom labels do not allow you to use price-based operators such as calculate.
So setting custom labels based on pricing will not be possible. However, you can set up custom attributes (not to be confused with custom labels) which allow you to use all available operators. Then assign your custom attribute, on a custom label.
In this video I explain all the steps with an example.”
– Nils