Here’s what ChatGPT thinks about its role in PPC

Many of you asked me how ChatGPT would change our jobs and how we can use it to make our jobs easier. 

And, of course, many of you want ChatGPT to create scripts for you. (Good news: you can! More on that later.)

For now, I decided to ask ChatGPT itself.

Here’s my prompt:

“Imagine ChatGPT as a real-time collaboration tool for PPC professionals, enabling them to brainstorm, strategize, and optimize Google Ads campaigns with AI-generated insights and suggestions. Describe the dynamics of this AI-human collaboration.”

And here’s what it came up with:

ChatGPT could serve as a real-time collaboration tool for PPC professionals, revolutionizing the way they brainstorm, strategize, and optimize Google Ads campaigns. By integrating AI-generated insights and suggestions, the dynamics of this AI-human collaboration would create a seamless and efficient workflow that enhances productivity and results. Here’s how this collaboration could work:

1. Continuous Improvement: The AI-human collaboration would create a feedback loop, where ChatGPT learns from the PPC professionals’ decisions and outcomes, continuously improving its suggestions and insights over time. This would lead to a more productive and effective partnership.

2. Seamless Integration: ChatGPT would be integrated into the Google Ads platform or other project management tools used by PPC professionals, allowing them to easily access AI-generated insights and suggestions within their existing workflow.

3. Dynamic Brainstorming: As PPC professionals discuss and brainstorm ideas for campaigns, ChatGPT would actively participate by suggesting keywords, ad copy, targeting options, and bid strategies based on its extensive knowledge and real-time analysis of campaign data.

4. Real-time Analysis: ChatGPT would continuously monitor and analyze campaign performance, identifying patterns and trends that may be affecting results. It would then provide actionable recommendations for adjustments and optimizations to improve the campaign’s performance.

5. Instant Feedback: PPC professionals could consult ChatGPT for instant feedback on their ideas and strategies, enabling them to make data-driven decisions and quickly iterate on their campaign designs. This would help to reduce time spent on trial and error and improve the overall efficiency of the campaign development process.

6. Personalized Learning: ChatGPT would learn from each PPC professional’s unique preferences, working style, and campaign history, enabling it to provide tailored insights and suggestions that align with their specific needs and goals.

7. Cross-team Collaboration: By serving as a central hub for campaign discussions and ideas, ChatGPT would facilitate cross-team collaboration and knowledge sharing among PPC professionals, designers, and copywriters, leading to more cohesive and effective campaigns.

8. 24/7 Support: ChatGPT would be available around the clock, offering PPC professionals constant support and guidance in managing their Google Ads campaigns. This would help reduce stress and workload, enabling professionals to focus on more strategic tasks.

In summary, by incorporating ChatGPT as a real-time collaboration tool for PPC professionals, the dynamics of AI-human collaboration would lead to more efficient brainstorming, strategizing, and optimizing of Google Ads campaigns. This partnership would not only improve campaign results but also enhance the overall workflow and productivity of PPC professionals.

What do you think?

– Nils

PS: I am considering giving a workshop that teaches you how to use ChatGPT to create scripts for you. If you’re interested, send me an email at nils@nilsrooijmans.com.

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.