playground

Finally, we’ve had some fresh snow this weekend!

Today, it will mostly be off-piste skiing for me.

Off-piste skiing in fresh powder is a completely different game compared to on-piste skiing. Different snow, different skis, different techniques.

It feels like I need to start from scratch and re-learn everything.

Back to school.

The mountains are a playground, with new attractions, and new challenges every day.

That’s what makes skiing so much fun, I guess — the constant challenge of improving myself.

Being able to make the most out of every situation.

Here’s the thing: as PPC professionals, Google Ads is our playground — a constantly changing environment in which to experiment, test, and learn from mistakes, leading to higher ROI.

That’s what makes it so much fun, I guess.

– Nils

Author: Nils Rooijmans

Google Ads Performance Architect with a passion for PPC Automation & AI, in particular via Google Ads Scripts.