Change happens.
Some changes are good. Other changes… not so much.
Occasionally, some of the most terrible changes pop up in your change history.
And the worst thing… they do so without you noticing!
Remember that last client of yours? That stubborn, overly self-confident, ego-driven maniac? He decided he knows best. Made some “minor” changes to your carefully optimized account. All by himself. Changing ad copy, reducing test budgets, and adding non-brand keywords to your BRAND campaign… the horror.
Or maybe that overly ambitious intern who joined your team last week… Negating keywords all over the place!
And let’s not forget the worst of the worst — your colleague accidentally hitting the ‘Apply’ button next to one of Google’s Recommendations.
Oh dear.
Here’s the thing:
It is _your_ job to manage and optimize your account. Therefore _you_ want be in the know when someone else makes any unanticipated change. And you want to know _immediately_!
Thankfully, there’s a script for that.
Today, I am sharing a stripped-down version of one of my favorite scripts in my private stack:
Change History Alerts
URL: https://nilsrooijmans.com/google-ads-script-change-history-alerts/
What it does:
The script checks all the entries in the Google Ads change history of your account, and if there is a change by a user outside of your list of ‘recognized’ users, you will get an alert via email. The alert mail contains the number of changes, as well as a link to the Google Sheet that lists all changes by unrecognized users.
Why you care:
It is all too often people outside your team make changes to the Google Ads accounts you manage. You want to make sure these changes are in line with your strategy asap. This script ensures you do.
Happy scripting!
– Nils
PS: Want to learn how to create scripts like this from scratch?
Sign up for my next “Google Ads Scripting Workshop for Beginners” (scheduled for early June 2023).