Nils Rooijmans

The new phrase match versus BMM: want to join me in this experiment?

Want to improve your Pivot Table skills?

Productivity, Effectivity, and Efficiency

Did you know you can set a max bid for target ROAS bidding? Here’s why and how to do it

Exact Match For Shopping

Sorry… no fix for this.

Google Marketing Live 2021 Resources

Are you adding radius targeting by hand?

Are you importing transactions via Google Analytics?

How do you feel about Brand bidding?

Which bidding strategy is best?

Easily Create Analytics Audiences in Bulk

The Most Disturbing Fact

What a Script Should Really Do

​Should you use Broad Match?

Are you running your Shopping campaign on tROAS?

Updated List with over 400 Google Ads Scripts

Heatmaps, Da Vinci, and anomalies

5 Tips for a Knockout “Testimonial Ad”

The client is always right, but only half the time