As you manage PPC accounts, you need automation.
For instance, measuring conversions requires something like Analytics and/or a tracking script on your thank you page.
Great Google Ads scripts do one of two things:
1) They automate something that is nearly impossible for any human to do
GOOD IDEA: Create a script to check for redirects in all of your campaigns every day (impossible to do manually when the number of landers exceeds double digits)
BAD IDEA: Create a script to disable the “auto-applied ad suggestions by Google” (you should disable this horrible feature, but this is a one-time action that can easily be done manually)
2) Or, they relieve you from a time-consuming or ridiculously mundane repetitive task
GOOD IDEA: Create a script to automatically calculate and set bid adjustments
BAD IDEA: Create a script to update price extensions if you only have a few product price changes every year
Scale beyond what is humanly possible, or drastically reduce your workload.
That’s what a script should do for you, really.
– Nils