Which bidding strategy is best?
If you are tied by a small budget and operate in a market with high CPCs, I suggest you go manual.
If you are tied by a small budget and operate in a market with low CPCs and high conversion rates, I suggest you go for Enhanced CPC.
If you don’t have a lot of time to get started, and short-term profitability is not important, I suggest you go for Maximize Clicks.
If your boss told you: “Just use tCPA or tROAS”, I suggest you flip a coin, choose the winner, and look for a better workplace.
– Nils