Nils Rooijmans

make sure to avoid this disingenuous (default) setting

Smart Tip for Smart Shopping?

tell me one essential DO and one essential DON’T of Google Ads

do you know your conversion tracking compatibility rate?

Ad Copy Testing impossible in Smart Bidding Campaigns?

time for a smile

They killed BMM. What can we do? (Part 2)

They killed BMM! What can we do?

Is today a good day for guiding the machines? (If you’re Dutch, the answer is probably “Yes”)

Google Ads Add-on for Google Sheets

[PPC Habit] Quick and easy way to come up with new ideas

how to be more productive without putting in extra hours

Are you splitting your campaigns or ad group by keyword match type?

Dear recruiter (or, how to respond)

Something PPC just cannot fix

“Where do I start to learn JavaScript?”

Your Best Shortcut to Writing Great Ad Copy

Disapproved Extensions Alert

Ready Your Tools

Success story from reader Hana Kobzová