Here’s your PPC productivity tip for the day:
You can use the Shared library in your MCC manager account to create, edit, and remove negative keyword lists that can be applied to your client accounts.
If you’ve been laboriously adding the same lists of negative keywords to your client accounts manually, this is for you. I use them to share generic negative keyword lists that are not client-specific, like a list of words that are HR-related (e.g., ‘jobs’, ‘resume’).
Here’s how: https://support.google.com/google-ads/answer/7519927?hl=en
NOTE: When you create negative keyword lists in your manager account, they’re added to the Shared library of all your client accounts by default. Your clients can see all the shared lists in your manager account.
– Nils
PS: if you like this post, be sure to check out my Google Ads Script for Negative Keyword Suggestions.