Two weeks ago, we talked about excluding Mobile App Placements in your PMax campaigns. (Remember? You don’t want PMax to show your ads on apps that only attract accidental clicks from the under-aged).
As we learned, excluding Mobile Apps at the account level is currently the only way to exclude them from your PMax campaigns. And, excluding them at the account level requires you to check 140 (!) Mobile App categories in the Google Ads interface.
140+ clicks just to protect your PMax campaigns from these dreadful placements that only waste your budget. Talk about time sinks…
Not anymore!
Thanks to a suggestion by fellow list member Maciej Ilczyszyn (name shared with permission), I learned about a quicker solution.
I created a script to pull all Mobile App Categories from the Google API and report them in a Google Sheet so we can use them to exclude them more easily!
Here’s how to quickly and easily exclude ALL Mobile App Placements from your account (and PMax campaigns): simply go to this Google Sheet, copy all the values in column B ‘Mobile App Placement Exclusions’, and add them to your exclusions.
That’s it! No more checking 140 boxes.
More details here: https://nilsrooijmans.com/excluding-all-mobile-app-placements-the-quicker-and-easier-way/
Note: the script automatically updates the list daily with the latest Mobile App Categories. This way, we are always up to date. 🙂
– Nils
PS: Want to always be in the know when Performance Max campaigns are showing your ads on bad placements? Check out the latest version of my Google Ads Script for PMax Placement Exclusions.