A new year often means new targets. New targets for your clients, new targets for you, AND new targets for Google Ads Reps!
Already, the reps are reaching out like crazy to me and my clients.
If the same thing is happening to you, here’s the reply I would recommend:
Hey {name},
Thanks for reaching out, and all the best for the new year to you as well!
To kick off the new year, we want to focus on reducing wasted ad spend. For starters: can you enable the ‘Negative Keywords in PMax Campaigns’ feature in our accounts?
Next to that, if you have any other concrete suggestions to reduce wasted ad spend (based on our account’s data), please share them via email.
This will also enable us to see if scheduling your suggested call would benefit us both.
Thanks a ton already,
This reply will either get the rep off your back, or actually give you some meaningful result.
And, yes, you read that right! Google is (finally!) rolling out Negative Keywords for Performance Max campaigns (still in Beta). See details here: https://support.google.com/google-ads/answer/15726455
If you want to see what negative keywords you should add to your PMax campaigns to reduce wasted spend, run my script: https://nilsrooijmans.com/google-ads-script-pmax-non-converting-search-term-alerts/
If you want to learn how to add negative keywords to your PMax campaigns, read this:
https://nilsrooijmans.com/how-to-add-negative-keywords-to-your-performance-max-campaigns/
– Nils