I don’t do fancy reporting.
In the end, there are only 4 numbers that matter:
- Google Ad Spend
- Gross Profit (from Google Ad Spend)
- My Google Ads Management Fee
- Your Net Result (‘net result’ = ‘profit’ – ‘ad spend’ – ‘management fee’)
Here’s what that looks like:
Here’s how I automate that via Google Ads Scripts: https://nilsrooijmans.com/google-ads-monthly-reporting-script-my-very-basic-version/
Go ahead, try the script right now!
It only takes 5 minutes to set up, and your clients will love you for the simplicity.
Happy scripting!
– Nils