Are you running separate search campaigns for your brand keyword? (You should!)
And, because of Google’s dance with the keyword match types, are you increasingly seeing non-brand search terms being matched to your brand keywords? (Don’t we all?!)
If so, Google’s ‘brand restrictions for search campaigns’ may be just what you need. Brand restrictions allow you to restrict your campaign’s traffic to Search queries that contain specific brands.
NOTE: Enabling brand restrictions for Search requires the campaign to have the broad match campaign setting enabled.
More info here: https://support.google.com/google-ads/answer/13721847?hl=en
I haven’t tested this feature myself and prefer to use a script to retroactively add non-brand search terms as negative keywords.
– Nils
PS: If you have used this feature, I’m curious to hear your thoughts on it. You can email me about them at nils@nilsrooijmans.com.