You know what’s better than good leads?
Sales.
The quickest way to get more sales is to track the quality of your leads.
How do you track the quality of your leads?
By qualifying a lead in each and every step of your funnel, AND communicating this qualification back into Google Ads.
Here’s the thing: If you don’t know (measure!) the quality of your leads, your odds of delivering sales go way down.
And if you aren’t delivering sales, after a while it gets pretty hard to believe in the quality of your leads.
– Nils